PubMatic and Experian Announce Groundbreaking Data Collaboration
PubMatic, an independent technology company in the digital advertising industry, has announced a significant collaboration with Experian, the world’s leading global information services company. This partnership marks a major milestone in the advertising industry, as PubMatic becomes the first sell-side technology provider to offer Experian’s marketing data in both the US and UK.
The collaboration between PubMatic and Experian will provide clients with unique household-level commerce media targeting capabilities. Experian’s syndicated audiences offer a wealth of information, including consumer demographics, spending models, property data, and automotive audiences. These insights will revolutionize how media buyers utilize data-driven marketing strategies to engage their target audiences.
By integrating Experian’s robust commerce data into their platform, PubMatic aims to give its customers a competitive edge by providing a deeper understanding of their target audiences and market-leading targeting capabilities. This collaboration will enable advertisers to leverage Experian’s consumer data and audience insights across all of PubMatic’s premium omnichannel inventory, including mobile, web, in-app, and connected TV.
One notable aspect of this collaboration is that it marks the first time Experian’s data is available in the programmatic ecosystem at the household level in the UK, rather than at the postcode level. This level of granularity will allow advertisers to refine their marketing strategies and implement more precise targeting and personalized messaging to specific audiences.
Peter Barry, VP of Addressability & Commerce Media at PubMatic, expressed excitement about the collaboration, stating, “We are looking forward to working with brands and agencies and helping them to make the most of this exciting new collaboration and a first for the industry.”
Colin Grieves, Managing Director of Marketing Services UK&I at Experian, believes that this collaboration will unlock tremendous value for media buyers. Grieves stated, “This collaboration will pave the way for innovative marketing campaigns that connect with audiences at a deeper level, driving increased ad relevancy for consumers and stronger engagement for brands.”
The collaboration between PubMatic and Experian reflects their commitment to driving digital transformation and delivering unparalleled targeting capabilities to media buyers. Both companies are confident that this partnership will shape the future of data-driven advertising and revolutionize the commerce media landscape.
PubMatic is an independent technology company that maximizes customer value by delivering digital advertising’s supply chain of the future. Their sell-side platform empowers digital content creators to control access to their inventory and increase monetization.
Experian is a global information services company that empowers consumers and clients to manage their data with confidence. They provide individuals with financial control, help businesses make smarter decisions, enable responsible lending, and prevent identity fraud and crime.
With this collaboration, PubMatic and Experian aim to provide media buyers with unprecedented targeting capabilities and help them optimize their campaigns for higher engagement rates and maximum return on investment.
For further information, please visit PubMatic’s website or Experian’s website.
More detail via Benzinga here… ( Image via Benzinga )